ClickBank University 2.0|Full Review

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What is ClickBank University?

Clickbank University 2.0 offers TWO different training programs for TWO types of people.

Their main training is about publishing your own info products. That means you would create an ebook or video training series, then market it online.

The other training (included in the membership), is for training affiliates to sell other people’s products online. This is what I do to make money. It’s a legit way to earn money online, but there are different ways to approach it.

ClickBank University 2.0 (CBU) has some very good affiliate training. I’ve been doing this stuff for almost a decade now and this is one of the better programs I have came across so far.

Is ClickBank University 2.0 Legit?

Is it safe to use ClickBank?

Absolutely! ClickBank is one of the largest and most trusted platforms for affiliate marketers and product creators.

clickbank university 2.0 review

What you get with ClickBank University 2.0

On the main page of the course you’ll get a welcome video from Adam and Justin. The video explains how to navigate around, how to get started, etc.

This is where you are going to decide if you want to be an affiliate or a vendor on Clickbank. Adam teaches the affiliate side while Justin teaches how to become a vendor on ClickBank where you’d create your own product and affiliates would promote it.

There’s a few menu options but the two big ones are vendors and affiliates (choose one) and then there’s a traffic section and a tools section. You’ll also find access to the live webinars which you’ll need to sign up to and the CBU forum as well.

Affiliate Training

The affiliate training module is conducted by Adam and is an 8 week program. To gain access to the full 8 weeks up-front, you have to enter your name an email on a form to get access. If you don’t, you’ll have to wait for the rest of the modules to unlock.


Let’s break down these modules so you understand more of what you’ll be getting inside. Pay attention to this part.

Week 1: Affiliate Marking on CB

Just 3 videos in this first week totaling approx 18 minutes. Your first week will be done in less than 20 minutes. Short week for you. Go grab a beer.

  • Affiliate Profit Plan [4:25}

  • Setting yourself up for success [5:24]

  • Setting Goals – how goals & mindset can help you achieve results [8:10]

Week 2: Understanding Affiliate Marketing

Another short week with about 25 minutes of training. If you know the basics of affiliate marketing and have a general understanding of Clickbank, then this section will bore you. There’s also no secret when it comes to products but it’s a combination of your passions and what sells which Adam states. Very general stuff and nothing groundbreaking here.

  • Introduction [1:32]

  • Affiliate Basics [6:07]

  • Navigating Through the CB Marketplace [13:07]

  • Secrets of the Top CB Products [5:20]

Week 3: Finding Your Passion

In this module you are going to learn all about why promoting a product you are passionate about will help you with your success. You will learn how to research products and how to choose the right one to promote. Be careful with huge niches like health & fitness which is mentioned here. They are super competitive so if you choose this, you better niche down. Meaning, choose a sub category of a subcategory, i.e. – Lose weight on thighs for women 40 & over. Just as an example so you know what I am trying to get at.

  • Introduction [1:31]

  • Discovering Your Passion [3:03]

  • Researching Products in Your Niche [4:59]

  • Picking the Perfect Product [5:36]

Week 4: The Ultimate Affiliate Funnel

You’ll get about 25 minutes worth of training in week 4. In the traffic section, Adam tells you that traffic should be sent to a landing page where you’ll collect emails and market to these customers over and over. This is the correct strategy to build a long lasting business. Do not send traffic straight to the offer. The affiliate funnel 101 is all about offering something for free in exchange for an email. In the “building squeeze pages” video Adam tells you how to build a squeeze page with their product – the Clickbank builder.

  • Introduction [1:03]

  • The Truth About Traffic [4:22

  • Affiliate Funnel 101 [5:44]

  • Building Squeeze Pages [14:38]

Week 5: Free, Free, Free – Always Over Deliver

This week covers the concept of “over-delivering” where you provide a ton of value for free. You’ll learn how to build a relationship with your list. Without this it will be difficult to sell anything to them. You will also learn how to create content whether it be a PDF, a video, broadcasts, etc. Lastly, you will learn how to outsource this stuff so someone creates it for you. Strange enough, Adam mentions Elance. Elance is now Upwork and has been so for a few years now. Just exactly how old is this training? Even people in the comments section noticed this!

  • Introduction [1:19]

  • Building a Relationship with Your List [4:02]

  • Different Ways to Deliver Free Content [6:28]

  • Outsourcing Your Content [5:44]

Week 6: Writing the Perfect Swipe

You’ll be done week 6 in 20 minutes. Adam teaches you how to have the best chance for your customers to open their email and also make sure they click. The right subject lines and trigger words for clicks is his answer. Just so you know, you can’t control this.

There’s ways to enhance the chances but there are no guarantees. In some niches the open rates are higher than others. That is a reality no one can control. This section is all theory with no practical instruction.

  • Introduction [1:28]

  • Getting Them to Open the Email [6:04]

  • Making Sure They Click [6:17]

  • Offering Bonuses [5:26]

Week 7: The Email Blueprint

CBU 2.0 recommends using AWeber as your email solution. Personally I have used Aweber for the last 3 years and I love them. You can actually try Aweber 100% free for 30 days.

You’ll get a basic over-the-shoulder video walk through of how to send a Broadcast email to all your subscribers. It’s disappointing to see that you are going to be taught an archaic form of email automation. Adam walks you through a typical “autoresponder” setup where emails are sent based on intervals you set.

What Adam teaches is the “easy” way of doing email marketing which have worked for more than 15 years.

  • Introduction [1:17]

  • Using Broadcasts [12:30]

  • Automating Your Emails [8:11]

  • Creating Quality Content [5:44]

Week 8: Scaling and Expanding

After a brief introduction Adam talks about traffic and how you should focus only on one method. He then will direct you to the traffic section, so nothing to learn here. Don’t worry I will cover the traffic section to see what they’ve got.

In opening the floodgates he again “talks traffic” but doesn’t actually teach anything, You’ll need to head to the traffic section. He does go on talking about how you can get traffic from Influencers, Facebook ads and Youtube traffic.

In creating a product it’s just an intro to the Vendor section where you would create your own product and potentially integrate the email list you have built up.

  • Introduction [1:53]

  • Toolkit Traffic Area [2:30]

  • Opening the Flood Gates [5:30]

  • Creating a Product [6:34]

hot girl at clickbank university

Vendors Section Training

Are you looking to create and sell your own product rather than be an affiliate of someone else’s? This section is going to teach you just that. I will break this down for you to see what you’re going to be taught and whether or not this is going to be any use to you.

The training teaches you to create your own digital product based on your passion. Think of a cooking guide, improve your golf game or how to train your dog. That’s the kind of stuff you’ll be creating.

Now full disclaimer, If you have never done affiliate marketing before, you really should not start with this model. It’s important that you learn how to sell someone else’s products first before creating your own. The reason for this is that once you have mastered selling other products and have built a list or audience, you could create your own product in that niche and if it’s successful, you could make a lot of money.

You’d keep ALL the profits if you sell it yourself or you could have a bunch of affiliates selling for you. That could really skyrocket things if your product takes off.

Week 1: How everything Works and Setup for Success

In this first week Justin introduces you to the world of vendors where you create your own products.

The first week starts off with an introduction which talks about the advantages of creating your own product. In the second week Justin says one of the most important things in this business is mindset. The video is just under 7 minutes long and talks about creating certain habits and strategies to help you along. Taking action is a big part here where you need to start right away and to not worry about perfection.

The Product Profit Plan video in the first week talks about blending three things. Your passion, the profitability of the market and also what you are experienced in. There will some thinking to do here because all 3 elements need to be present in order for this to be successful.

The last video is about goal setting. I think this video should have just been mashed in with the mindset video so it seems a bit misplaced. End of week 1.

  • Introduction [3:36]

  • Mindset for Success [6:30]

  • Product Perfect Plan [6:13]

  • Creating Goal Fuel [7:07]

Week 2 – Finding Your Perfect Product

In this module, Justin explains that finding your “perfect product” is really about three things. It’s combining your knowledge, your passion and the market opportunity.

In other words, you would create something that you are excited or know a lot about and – know it’s going to sell. All 3 elements must be present in order for this venture to be successful.

In the “discovering your passion” video Justin walks you through Clickbank to see all the topics and categories. It’s a good way to discover some passions of your that you may not have ever thought you could make money from.

In the “Analyzing Your Market” video you will analyze a potential market to see if it’s worth getting into. To determine if your product will sell, there needs to be a few things present. – an emotional need, are customers actively seeking a solution to the problems your product solves and is there a reason to create extra value to your customer so they can buy from you and not someone else. This is all explained in this 25 minute video.

In the “Learning from your competition” video, you’ll learn how to acheive a formula for success by analyzing other products in the Clickbank platform.

  • Introduction [3:04]

  • Discovering Your Passion [24:02]

  • Analyzing Your Market [25:16]

  • Learning From Your Competition [7:07]

Week 3 – Creating Your Avatar

You’re probably thinking that an Avatar is an image of yourself or some other character that represents you. Or you might be thinking of the movie lol. It’s not either. What is discussed in this week is that an Avatar is a “concept” of who your customer is. It encompasses who they are, what they like, etc. Your product needs to match up with this Avatar so Justin explains here how to do this.

In the next video, Justin goes over Finding Your Avatar’s Desires and Fears. You’ll need to know about your demographic such as age, gender, language, location, income, education, etc. This will allow you to market effectively to your customer.

In the Creating Your Elevator Pitch and USP video, you’ll learn about your elevator pitch. Essentially this is a one minute pitch that you’re going to do to get them to buy your product.

In the last video Choosing a Name and Domain – you’ll learn how to choose the right name and domain name for your product. He walks you through and shows what to pick for the best possible outcome. By the way you don’t have to use Godaddy for this as there’s others like Namecheap which I prefer anyway.

  • Introduction [2:38]

  • Finding Your Avatar’s Desires and Fears [6:19]

  • Creating Your Elevator Pitch and USP [6:12]

  • Choosing a Name and Domain [12:30]

Week 4 – Course Content Creation & Outsourcing

This week is all about creating your product. Your content is basically the product whether it’s in written or video format or even audio.

Videos topics include “The Ultimate Outline” where you’ll learn how to break down your course all the way from the introduction to the ending outcome where they feel satisfied with the information you have given them.

The next video talks about Product Formats. After you have your outline finished, you’ll be taught what is the best format for your product. Will you do text, audio, video, or a combination. This lesson helps you decide.

In the Contet Structure Blueprint video, you will learn Justin’s formula or “blueprint” for that matter on how to deliver your content.

  • Introduction [2:47]

  • The Ultimate Outline [12:09]

  • Product Formats [7:46]

  • The Content Structure Blueprint [10:38]

Week 5 – Your Perfect Upsell to Maximize Sales

I am sure you have bought a product before only to be super annoyed but upsells. Well, now you’re going to understand why these are so profitable because you’re going to learn in this section how to create your own upsell(s) to make even more money.

In the “Understanding the Numbers” video, Justin explains to you how over time you could double or even triple the amount of money you make with your upsells. Essentially these are ‘mini’ products that you are going to create to compliment your main product. In the following video he explains how to make upsells easier, faster or better with his formula.

The last video talks about upsell copy and pricing. You’ll learn proper copy for upsells and how to price them.

  • Introduction [1:49]

  • Understanding the Numbers [5:29]

  • Upsell Types & Faster, Easier or Better Formula [7:46]

  • Upsell Sales Copy & Pricing [11:40]

Week 6 – High Converting Sales Copy

This module is taught by someone different with an English accent. His name is Matt O’Connor. Apparently this guy had something to do with the copy for CBU course. Anyway, in this module you are going to learn all about sales & video sales letters, how to make sales through writing copy, target audiences, big ideas and things like the structure of a sales letter.

You will want to pay attention to this module as good sales copy can be the difference between success and failure.

  • Basics of Copy [15:4]

  • The Big Idea [10:27]

  • A Copy Template [29:11]

Week 7 – The “EASY” VSL

Back with Justin again where he teaches you how to do a VSL – video sales letter. It’s important to understand that most products on Clickbank have a video sales letter. Don’t worry you won’t have to get in front of a camera, you’re going to learn how to do “text” VSL. You have probably seen this before where you see text on a screen that moves while being narrated.

The format is setup using Powerpoint followed by Camtasia. This is pretty much the old way of doing things and although I own Camtasia and love it, there are other all in one solutions out there that can do these text VSL’s much easier and at a pretty low price. Just Google “text vsl tool” and you’ll get a bunch of results. You can use the same format taught, just the tools will be different and probably better. What is taught is a very manual way of doing things.

You can also outsource doing this and there’s a video on outsourcing as well.

  • Introduction [4:43]

  • PowerPoint Process [27:35]

  • Camtasia Tech Training [10:05]

  • Outsourcing Slide Creation, Voiceover, Video [12:19]

Week 8 – Finalizing Your Product Via Clickbank Builder, etc.

In week 8 you are going to finalize your product using your own program or the Clickbank Builder. You’ll learn how to get someone that visits your page and convert them into a customer. This is a marketing step that puts you in the shoes of your customer. You’ll understand how to think like them and how to put all of this together to reach a goal – sales.

The “customer experience flow” it discussed and how it looks page by page. Two important pages discussed are the sales page and the product page.

  • Introduction [3:00]

  • Customer Experience Flow [7:45]

  • Sales Page Creation [29:09]

  • Product Page Creation [8:49]

Week 9 – Getting up on Clickbank

In this week you’ll learn how to set up your Clickbank account so you are all set for the Clickbank Marketplace.

You’ll also learn how to set up your website and your items and to integrate your website on the Clickbank platform. You’ll also learn how to do a test purchase just to make sure everything is up and running once you’re finally done.

Week 10 – JV Managing

This is where you are going to learn how to get affiliates and JV’s to promote YOUR product. There’s over 100,000 affiliates using Clickbank to sell products so you are going to want to get a piece of that pie to sell yours. Justin explains the process to help you get out there so you can grab affiliates and JV partners to sell your product for you.

He goes into detail about the mentality of trying to get affiliates interested in your product. In the video “Creating Affiliate Tools” you can use the Clickbank Builder to set this up to make it easy for affiliates to promote you.

In the video “Getting into the Affiliate Circle” Justin tells you how you can try to get into this “circle.” Essentially this is a group of affiliates that promote certain products that actually know each other, share strategies and so on. Think of it as a club. If you can get in, they are going to work for you and make you a ton of money. Justin breaks this down but does explain it will take some work. I just assume you are not afraid of work, right?

  • Introduction [3:12]

  • Affiliate Mentality and Approach [11:57]

  • Creating Affiliate Tools [3:54]

  • Getting Into the Affiliate Circle [14:26]

Week 11 – Split Testing

In week 11 you are going to learn how to do split testing with your sales pages or any page that involves some kind of action. Once you find which one works the best, you can declare that as the winner.

In Justin’s “Testing Blueprint” he breaks down his strategy for split testing. One of the things he suggests is to wait for enough data before you do these tests. In other words you’re going to need some sales first.

He also details split testing using tools sucn as I’d suggest doing split testing using Thrive with the WordPress platform. It’s only $19 a month and you get a ton of tools including sales page, funnel builders, split testing and more. With VMO it’s going to cost you at least $149 a month. That’s just crazy.

Finally, they show you a case study on the previous version of CBU where they did split tests so you can get a better idea of how it is done.

  • Introduction [3:31]

  • The Testing Blueprint [8:12]

  • How to Test Using Tools [25:54]

  • The ClickBank University Case Study [17:44]

Week 12 – How to Scale

In this week you are going to learn how to scale your business. One of obvious ways is to expand on your traffic. Justin refers you to the “traffic” section of the course which we will get into later.

The stragey that he talks about in this week is to promote other related products with the customers that you already have. This is done through a funnel using an email marketing program like Aweber that will help you make more money down the line. Another way to scale is to create more product lines

Lastly, he talks about coaching, speaking events & consulting. Basically you’d be doing this through a live webinar where you promote a high ticket item. This isn’t for everybody, but for the ones that are interested in this stuff Justin does a pretty good job explaining how to do this.

  • Introduction [2:06]

  • Funnel Creation with Affiliate Offers [7:13]

  • Creating a Product Line [5:23]

  • Coaching, Consulting, Speaking [10:52]

Bonus Section

This ends the formal training for the vendors section. Here you are taught how to create webinars to sell products to people in a live environment. A lot of people are doing webinars these days and if you take advantage of it, you can make a lot of money.

You’ll get a 13 minute video from some new guy on doing live webinars. You’ll learn about the different types of sales funnels and how to successfully execute a live webinar. As I mentioned it’s not for everyone, but if you are a confident speaker you can do this. Even if you are not, do some mock webinars and listen back how you did. You’ll know right away what to improve on.


Traffic Section

In this section, the most successful traffic methods from the founders are revealed. They admit they don’t list ALL the traffic methods they know about. Their reasoning is that they don’t want to overwhelm you with other methods.

Youtube Ads

This is taught by Will Flynn. You’ll learn how to set up a YouTube channel and run traffic to your video via paid ads.

Facebook Ads Introduction

Taught by some guy named J.R. Fisher. It’s a bit confusing because it doesn’t jump into FB ads rather than talks about some mindset stuff from “How to get stuff done” to “your brain is your enemy” and “you need to convince your brain is OK” All right then!

Set up Your Facebook ads with Robby Blanchard

I guess the founders of CBU are not too experienced with Facebook ads so they had to bring on a guest to teach it. You may have heard of Robby Blanchard before as he is apparently the #1 seller on Clickbank.

In this training, you’ll learn how to set up your Ad account, create ads, setting up your pixel, ad sets and so on. It’s just one video which appears to be a recorded webinar.

Paid Search Ads with Fred Lam

You probably have heard the name Fred Lam before. He’s a serial course developer in almost every aspect of marketing there is. His specialty is paid advertising in Google.

In this training it’s another recorded webinar that’s about an hour long. Fred gives an overview on Google and Bing ads.

Instagram Shout-Outs by Adam Horwitz

Here, Adam shows you ways how to drive traffic via Instagram to either your affiliate product or vendor product.

The tactic is using influencers to post “shout outs” of your offer. This can drive loads of hits to your page and is actually very targeted because you are choosing influencers that are in your niche.

The strategy is to create a squeeze page where you will collect emails and then sell to your list later on. He then tells you how to contact these influencers and the next steps to take. Remember this is an option where you will have to pay the influencer for each shout out. Prices can range anywhere from $20 to several hundred if you want to get real crazy.

marketing resources pic


Some of these “tools” are not tools at all such as Godaddy where they show you how to get a domain name. Not sure why this is here. They also recommend video editing software called Camtasia which is a program I use myself but it’s not cheap.

A cheaper alternative to Camtasia recommended is called APowersoft but it’s just for recording your screen. You can just Jing for free but can only do 5 minutes of recording – if that works for you.

Canva is another resource mentioned which I also use and it’s free but there is a paid version. The free version is great and I suggest you use it also.

For split testing, they recommend Visual Website Optimizer. ALL the tools you will ever need from sales page builders, optins, split testing and so much more. Check it out.

They also mention using Hootsuite for managing your social media accounts and to increase social media activity. There’s a free and paid option for this.

For email, they promote AWeber. – I use it and it’s a great platform with their workflows and automations. Their chat support is great too and always available if you need help.

I hope you found this review of ClickBank University 2.0 helpful and if this is something you would be interested in simply enroll below today.

Claim Your Spot And Enroll Today

Disclaimer: I will make a commission when you enroll in CBU today.

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