The ‘One Funnel Away‘ concept is the idea that you are ‘one funnel away from making 6 figures with your online business.’ In other words, gurus will try to get you to buy their ‘one–funnel‘ systems by making you believe that it is simple and easy to become profitable online if you use the right funnel.
What is the One Funnel Away Challenge?
One Funnel Away is a 30-day challenge created by Russell Brunson, Julie Stoian and Stephen Larsen. They are successful entrepreneurs and the masterminds behind Clickfunnels.
They created this challenge to walk people through the process of creating a profitable online business. If you go through the challenge, you’ll end up with a fully functioning business at the end of 30 days. You’ll be all set up and ready to earn profit, all you’ll need to succeed from that point is traffic.
Who is the One Funnel Away Challenge For?
Russell Brunson says the One Funnel Away Challenge is for anyone who needs guidance launching their first (or next) sales funnel. It’s a course for beginners, but it’s also incredibly valuable to people who have tried running an online business before.
In my opinion, the Challenge is for anyone who hasn’t yet hit the 6-figure/year mark. Maybe you like the idea of running an online business or you have a business but it hasn’t brought you profit yet.
Like a lot of people, you probably have pieces of the puzzle that are missing. You know some things about running a business online, but you don’t have a complete understanding of all the elements you need to succeed.
The One Funnel Away Challenge can help.
How Does The One Funnel Away Challenge Work?
The Challenge basically breaks the process of building a profitable online business into steps.
In my experience mentoring aspiring entrepreneurs, the most common question I get is:
Where do I start?
There is so much to absorb and learn about online entrepreneurship that most people don’t even know how to focus on that first step. The One Funnel Away Challenge takes the complex task of building an online business and turns it into a linear, step-by-step process. So it answers the “Where do I start?” question and continues to guide you from there.
It walks you through important things like:
• Developing a valuable product
• Building your list
• Building a sales funnel
• Creating a value ladder
• Developing other products
• And more
It not only teaches you how to do all these things, it shows you exactly how to do it. The Challenge teaches you where to go to get designers to build your assets, what tools to use to build your funnels, etc.
The One Funnel Away Challenge gives you the template you need to build your first 6-figure/year business. And it’s a really a challenge because they give you assignments and hard deadlines for what to accomplish each day.
What You Get When You Sign Up For The OFA Challenge?
Don’t get fooled into thinking the One Funnel Away Challenge is your typical online course. It’s way more valuable than that. While a lot of your instructional material is hosted online, they do send you three important things in the mail:
1. One Funnel Away Challenge Workbook
When you sign up for the challenge, Clickfunnels will send you a workbook in the mail. It’s essentially broken down into tasks you need to complete each day and about 6 pages of content to read for each task. They also include links to online resources you can use to complete the tasks. I like that they give you a physical workbook to fill in, so you can think through the tasks and plan out your business in writing.
2. The “30 Days” Hardcover Book
My favorite part of the deal is the 30 Days Book they send you. When they first launched this book, it was selling for $100! You get it for free.
The book is full of advice from 30 people who have made $1 Million online. Each one of them breaks down their process for success. Russell Brunson asks each contributor a loaded question:
If you suddenly lost everything, and all you have left is your marketing experience, how would you build one funnel to make back your millions?
The contributors to the book explain how they would build their funnel, strategy, and everything else to succeed. And they explain how they would do it in 30 days. This book is a super valuable resource that illustrates what you can achieve in 30 days if you follow the right steps.
3. MP3 Player with Live Recordings of the First One Funnel Away Challenge
The last thing you get when you sign up might surprise you. It’s an MP3 player. The challenge that you join has specific start and end dates so Russell Brunson, Julie Stoian and Stephen Larsen can work with your group directly and mentor you. But the MP3 player is also loaded with past recordings of their sessions so you can listen and learn on the go, any time of the day.
This is super valuable since you’re trying to get through those daily training. Even if you’re busy, you can work on the challenge by listening in the car, at the gym, while running errands, etc. The recordings include all of Russell’s daily training and Stephen’s recordings from his live coaching calls throughout the first challenge.
How Much Does The One Funnel Away Challenge Cost?
The OFA Challenge is a hands-on, intensive course. So it’s bound to be expensive, right?
Well, it’s only $100, everything included.
To someone who’s never worked in this business before, $100 might seem like a lot. But actually it’s a real steal because of how much value you’re getting with the OFA Challenge.
Here’s a breakdown of how much they could be charging for all these bonuses:
So now you might be wondering why they’re giving all this value away so cheaply.
Well, the One Funnel Away Challenge comes from Clickfunnels, which has a variety of great products that usually sell for over $100.
So I think they could sell this challenge for more money if they wanted to. But I heard Russell Brunson discuss their decision to sell this cheaply and it makes sense. The One Funnel Away Challenge includes all their Clickfunnels products. They want you to enter the challenge, complete it, and succeed as an online entrepreneur because it helps their business in the process.
It’s a win/win situation, and definitely worth the investment!
FAQs About the OFA Challenge
• Is there any guarantee?
Yes! Russell ensures the Challenge will help you build a complete funnel if you follow all the steps and participate in the daily live calls. If you’re not satisfied, you can send back your challenge kit within 30 days of receiving it for a full refund.
• Do I need any special skills to join?
No. Sales funnels are complicated, but there are tools that can help you build them without any technical skills. All you need to be able to do is use a computer and follow instructions.
• What if I don’t have a product?
The challenge is a great way to learn how to sell your own products. But if you don’t have a product, you can also use the challenge to set up a business selling affiliate products. Essentially, you create funnels to sell other people’s products and get a commission.
• Is there a community to talk to?
Yes, one of the things that really helps people succeed at the challenge is community support. The One Funnel Away Challenge gives you access to the Funnel Hacker Community. Here you can ask questions and share your experiences with other entrepreneurs.
• What if I miss a live training?
If you miss one of the live daily training, no problem. There will be a special link so you can go back and listen to the training you missed or any of the other ones you want to review.
• Do I need a Clickfunnels subscription to join?
A Clickfunnels subscription is not mandatory. You do need to use the software to build your funnels, but you can do this with a 14-day free trial of Clickfunnels.
• Where can I ask questions?
There’s a personalized member area where you can ask questions, or in the Funnel Hacker Community. Participants are also encouraged to ask questions during the live training sessions.
The Best Way to Succeed as an Online Entrepreneur
Look, there are tons of digital courses, training sessions, and resources out there that can teach you the basics of making money online. But I genuinely believe the One Funnel Away Challenge is the best way to succeed as an online entrepreneur today. I wish it had been around when I was first starting.
It includes live coaching, tons of resources, step-by-step instructions, all at a great value. And not only is it the best way to succeed, it’s definitely the fastest. So what are you waiting for?